Ideas on How to Personalise an Executive Gift

By Jo Varley

If you think hard about why you are giving a personalised executive gift, it is probably because you have decided to do so for one of a number of reasons.

One could easily be the most common, which is that you feel you should give a personalised executive gift because "it's the right thing to do", another reason is because you genuinely value the relationship with the supplier, employee or customer that you are going to present with a personalised executive gift. One other reason, which is becoming more common now, is that you are ordering a personalised executive gift due to a customer service issue, commonly now called service recovery.

It is important therefore to think clearly about the reason you are going to give the personalised executive gift, and what the recipient is likely to use it for, before you even start to choose the message, or the personalisation method.

Having decided the 'who, why and how much' questions, you can now move on to selecting a product that fits with the criteria you have defined, so an as example, lets imagine that you have a new product launch, and you have invited a small number of key clients to a dinner, consisting of both male and female executives that you want to give a personalised executive gift to help commemorate the new product launch.

I suggest that you don't give every one at the dinner the same item, lets face it you would not give everyone in your family the same gift at Christmas, so why should you do so for you most important clients when it comes to presenting them with a personalised executive gift.

Have a think about the type of person they are, do they work from a home office, are they mainly on the road, do they work from an office. If they truly are a major client, you will know a lot about them, for instance the colours they wear, whether they are the technology savvy, or do they prefer more traditional working practices.

Once you have used all of this knowledge to select a personalised executive gift, you then move onto what can be the hardest part of all, the way you personalise the gift.

The good news is that with the excellent availability of personalised executive gifts online, you can now order a single item to be engraved or embossed with words, initials, a logo or a message, and have it delivered in a day or so, whereas in the past, you were committed to buying hundreds of an item all with the same logo or, and had to wait weeks, or you had to buy a gift in a retail store, then find your local engraving store to have the message added, which does not suit everyone, particularly where time is short.

Good online personalised executive gift sites will allow you to choose you whether you want a personalised executive gift with engraved initials, or engraved words, a company logo, or even all three, so you have plenty of scope to get the message just right.

The final decision on what how to personalise the gift is yours, but I would think very hard about having too much on the product, particularly if it is a personalised executive gift that will be used personally rather than left on a desk. As an example, a beautiful nappa leather jotter will be perfect with just initials elegantly embossed on one side, it will show you put extra effort into choosing and the personalising of the gift. This will make sure that the recipient uses the gift, it will be welcomed and treasured forever, whereas if you foil block your company name, logo and address all over one side, chances are they will think you are trying to advertise your company rather than say thank you to them.

Most important of all, when you present the a personalised executive gift to the lucky recipient, always do so in an elegant way, never ask or expect them to open it in front of you, and ideally, always give the gift beautifully packaged in a gift box with tissue and a substantial gift bag at the end of the evening or meeting so that when you have said thank you and they are leaving, you pass then the personalised executive gift as a final show of your appreciation, I promise you that having chosen the gift carefully, and given great though as to how you personalised it, then elegantly presenting it at the end of the meeting, you will gain even more respect from your customers, colleague or supplier.

Jo Varley is the founder and Chief Executive Officer of Ice London, the elegant gift brand that includes luxurious leather, silver plated and Swarovski crystal decorated items, the collection is available through retail stores, corporate gift distributors and online at Ice London, engraved executive gift ideas at Corporate Gifts

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